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Effective Intercultural Evangelism


We live in a multicultural society. But Christians often do not know how to engage those of other faiths.

As a result, many Christians hesitate to talk about Christianity with others in any kind of evangelistic way. Jay Moon and Bud Simon unpack the intercultural dynamics that Christians need to understand when encountering people from different communities and cultural backgrounds. Regarding evangelism from the perspective of four major worldviews (guilt/justice, shame/honor, fear/power, and indifference/belonging with purpose), this book demonstrates contextual evangelism approaches that are relevant, biblical, and practical. The authors draw on new research conducted with hundreds of participants that reveal concrete ways to communicate the gospel effectively across cultures. Sharing one’s faith does not require attacking other religions; rather, we can engage at the worldview level in order to address people’s deepest concerns. Greater understanding provides us with better skills for relational connection, empathy, and effective witness.

1 in stock (additional units can be purchased)

SKU (ISBN): 9780830831722
ISBN10: 083083172X
W. Jay Moon | W. Bud Simon
Binding: Trade Paper
Published: August 2021
Publisher: InterVarsity Press


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